The problem – What is the problem you’re aiming to solve? What demographic is most affected by this problem? Current solutions – Brief rundown of how this problem currently answered. What is missing in the answers currently provided? Your competition – This is the place to identify, even name, your competitors. What are they offering?
Your solution – This is where you introduce your idea! How is it different to what’s out there already? “Turning on the magic” – Go on, tell them about your unique selling point. The “secret ingredient in your sauce” that makes it oh so much better. Your business model – This section can be broken down into several diagram slides which vaguely follow this order: target market à pricing à revenue streams à financial projections à milestones reached and those you hope to reach Your marketing strategy – What is your target growth rate and how do you plan on getting there? The A Team behind your idea – Here is where you give props to your co-creators. Introduce the key players behind your idea and showcase their credentials and relevant experience. Your timeline – What is the timeline of your project and where are you at the moment? “The ASK” – This is the call to action. What are you looking to raise and what is your first order of business with this capital?
