A NEW ERA OF FAN ENGAGEMENT IN SPORTS MARKETING
Fans are demanding a new level of intimacy from their team
Fans demand a new level of intimacy from sports clubs. Unique content shouldn’t only be accessible but should be daily delivered to fans on their mobile devices.
The way fans consume and engage with sports has changed. In today’s increasingly fragmented digital world, sports organizations should check the way they capture their fans’ attention, offer fans digital tools to express their feelings and make them feel like part of the BIG Family.
Clubs compete for users’ attention not only with other sports but with Social media channels, Netflix, Spotify, and any other online trends. They need to reward fans’ loyalty with unique content and personalize their experience with digital tools if they want them to show up to their next match.