{"id":14196,"date":"2019-07-03T08:01:48","date_gmt":"2019-07-03T08:01:48","guid":{"rendered":"http:\/\/www.emaze.com\/?p=14196"},"modified":"2023-06-28T16:02:54","modified_gmt":"2023-06-28T16:02:54","slug":"macro-influenciador-micro-influenciador-a-nova-equacao-para-o-sucesso","status":"publish","type":"post","link":"https:\/\/www.emaze.com\/zh-cn\/\u5b8f\u89c2\u5f71\u54cd\u529b-\u5fae\u89c2\u5f71\u54cd\u529b-a-nova-equacao-para-o-successo\/","title":{"rendered":"\u5b8f\u89c2\u5f71\u54cd\u529b \u2013 \u5fae\u89c2\u5f71\u54cd\u529b = a nova equa\u00e7\u00e3o para o sucesso"},"content":{"rendered":"

Levante sua m\u00e3o se sua marca est\u00e1 teno Problemas para obter Visualiza\u00e7\u00f5es em seu conte\u00fado a usar o marketing de influ\u00eancia! <\/span>Acredite ou n\u00e3o\uff0cmaioria das marcas poderiam usar alguns enfeites Neste Departmentamento\u3002<\/span><\/i><\/p>\n

<\/p>\n

\u5f71\u54cd\u529b\u8425\u9500\u548c\u5f71\u54cd\u529b\u8425\u9500<\/b><\/h2>\n

Atualmente, mais conte\u00fado est\u00e1 sendo criado do que nunca por empresas de todos os tamanhos. Como vu em nossa ultima postagem sobre influenciadores, eles s\u00e3o invid\u00edduos que produzem conte\u00fado que tem a capacidade de influenciar or comportamento de seus \u201cseguidores\u201d.\u4f5c\u4e3a\u9a6c\u5361\u65af\u7684\u5229\u7528\u8005\uff0c\u4ed6\u4f1a\u5f71\u54cd\u5230\u4e3b\u8981\u73a9\u5bb6\u7684\u5206\u53d1\u65b9\u5f0f\uff0c\u4ece\u800c\u5f71\u54cd\u5206\u53d1\u5185\u5bb9\u548c\u65e0\u6548\u7684\u673a\u5236\u3002<\/span><\/p>\n

\u5a92\u4f53\u793e\u4f1a\u7684\u5f71\u54cd\u8005\u662f\u6700\u91cd\u8981\u7684\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u4eec\u5fc5\u987b\u5728\u9a6c\u5361\u62a5\u4e0a\u786e\u8ba4\u81ea\u5df1\u7684\u60c5\u51b5\u3002 InflatenciaDores Que Compartilham Mensagens com amigos\uff0cF\u00e3sESeguidores\uff0cde Fato\uff0cTer\u00e3oMaispeso nessa Mensagem do empresa empresa Expressasse Exatamente a Mesma coisa\u3002<\/span><\/p>\n

Hoje em dia, \u00e9 comum os principais ganhem, em media, US $6.000 para cada postagem nas m\u00eddias sociais, al\u00e9m devantagens como viagens gratuitas em todo o omdo, convites para os melhores eventos e Presentes de luxo.\u6ca1\u6709\u4efb\u4f55\u5174\u8da3\uff0c\u5e02\u573a\u662f\u6df7\u4e71\u7684\uff0c\u4e13\u5bb6\u4eec\u4f1a\u5728\u53cd\u5bf9\u8005\u548c\u5f71\u54cd\u8005\u4e4b\u95f4\u8fdb\u884c\u8fa9\u8bba\u3002\u524d\u9762\uff0c\u89e3\u91ca\u4e86\u5f71\u54cd\u8005\u7684 4 \u79cd\u6280\u5de7\u2014\u2014\u5de8\u578b\u3001\u5b8f\u89c2\u3001\u5fae\u89c2\u548c\u5f62\u5f0f\u7c7b\u522b\u3001\u7eb3\u7c73\u5f71\u54cd\u8005\u3002\u8d85\u7ea7\u5f71\u54cd\u529b\u4e3b\u8981\u4f53\u73b0\u5728\u793e\u4f1a\u540d\u4eba\u3001\u4e2a\u4eba\u5229\u76ca\u3001\u5fae\u89c2\u5f71\u54cd\u529b\u4e0a\uff0c\u5f71\u54cd\u529b\u8d85\u8fc7 25,000 \u4eba\u3002<\/span><\/p>\n

Hoje, possuir mih\u00f5es de seguidores n\u00e3o \u00e9 mais t\u00e3o \u00fanico, eo n\u00famero de marcas que podem se dar ao luxo de oferecer colabora\u00e7\u00f5es de longo prazo com effenciadores est\u00e1 declinando.\u4f5c\u4e3a\u7687\u540e\uff0c\u60a8\u662f\u5426\u5e0c\u671b\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5408\u4f5c\uff1f\u4f5c\u4e3a\u9a6c\u5361\u65af\u7684\u652f\u6301\u8005\uff0c\u60a8\u6709\u4ec0\u4e48\u529e\u6cd5\u6216\u5f71\u54cd\u529b\uff1f<\/span><\/p>\n

\u8425\u9500\u5f71\u54cd\u8005\u7684\u9c81\u4f0a\u591a<\/b><\/h2>\n

\u6211\u5c06\u5728\u793e\u4f1a\u4e0a\u8bb2\u8ff0\u8425\u9500\u6d3b\u52a8\u3001\u8425\u9500\u6d3b\u52a8\u6216\u4fc3\u9500\u6d3b\u52a8\uff0c\u5e76\u5728\u897f\u73ed\u7259\u5f00\u5c55\u66f4\u591a\u6d3b\u52a8\u3002\u6ca1\u6709\u5b9e\u9645\u7684\u5e02\u573a\uff0c\u6216\u8005\u5728\u793e\u4f1a\u5a92\u4f53\u4e2d\u51fa\u73b0\u4e25\u91cd\u95ee\u9898\uff0c\u5c31\u4f1a\u7834\u574f\u5e02\u573a\u8425\u9500\u7684\u80fd\u529b\uff0c\u6216\u8005\u5411\u516c\u4f17\u53d1\u9001\u6301\u7eed\u4e0d\u65ad\u7684\u4fe1\u606f\u3002<\/span><\/p>\n

\u8fd9\u662f\u4e00\u4e2a\u793e\u4f1a\u7b97\u6cd5\u3002\u6211\u8ba4\u4e3a\u8fd9\u4f1a\u963b\u788d\u6211\u4eec\u5728\u672a\u6765\u7684\u8425\u9500\u4e2d\u7ee7\u7eed\u524d\u8fdb\uff0c\u6240\u4ee5\u6211\u4eec\u4f1a\u8003\u8651\u5982\u4f55\u7ee7\u7eed\u5e7b\u60f3 \u2013 \u7ee7\u7eed\u9875\u9762\uff0c\u800c\u4e0d\u662f\u4e92\u52a8 \u2013 \u4e0d\u7ee7\u7eed\u524d\u8fdb\uff0c\u8fd9\u5c31\u662f\u6211\u7684\u60f3\u6cd5\u3002<\/span><\/p>\n

\u6ca1\u6709\u4efb\u4f55\u65f6\u523b\uff0c\u76ee\u524d\u4f5c\u4e3a\u793e\u4f1a\u5a92\u4f53\u7684\u539f\u5219\u5e73\u53f0\uff0c\u8003\u8651\u5230\u82b1\u56ed\u91cc\u7684\u98df\u7269\u3002\u6211\u4eec\u53ef\u4ee5\u4f5c\u4e3a\u9a6c\u5361\u65af\u6295\u8d44\u5a92\u4f53\u793e\u4f1a\u7279\u5b9a\u5e73\u53f0\uff0c\u7ee7\u7eed\u5f00\u5c55\u5a92\u4f53\u793e\u4f1a\u7279\u5b9a\u6d3b\u52a8\u3002\u6ca1\u6709\u4efb\u4f55\u5e94\u7528\u7a0b\u5e8f\u662f\u793e\u4ea4\u5a92\u4f53\u4ee5\u5916\u7684\u5e73\u53f0\uff0c\u8fd9\u5bf9\u4e8e\u6ca1\u6709\u8fd0\u6cb3\u6216\u65b0\u5e73\u53f0\u7684\u4eba\u6765\u8bf4\u662f\u6709\u610f\u4e49\u7684\u3002 J\u00e1 vimos isso da maneira como as pessoas migraram do Facebook para o Instagram, or se os usu\u00e1rios do Twitter migraram para o Mastodon. Se algo falhar em um canal espec\u00edfico, as marcas precisar\u00e3o se engajar em engajar os usu\u00e1rios em uma nova plataforma, basicamente come\u00e7ando do Zero.<\/span><\/p>\n

O Marketing para Influenciadores est\u00e1 aqui para ficar<\/b><\/h2>\n

\u4f5c\u4e3a\u9f99\u5377\u98ce\u4f01\u4e1a\u7684\u6267\u884c\u8005\uff0c\u9f99\u5377\u98ce\u5bf9\u4eba\u4eec\u5177\u6709\u5f71\u54cd\u529b\u3002\u4e0d\u53ef\u4ee5\uff0c\u4e0d\u5141\u8bb8\u4efb\u4f55\u5f71\u54cd\u529b\u7684\u4eba\u5728\u8d5b\u540e\u6216\u5728\u9a6c\u5361\u62a5\u4e0a\u63d0\u53ca\u3002\u96c6\u5e02\u4e0a\u7684\u611f\u89c9\u662f\u975e\u5e38\u6709\u6548\u7684\u3002 Sabe-se que os influenciadores deletam as mensagens de marca no Final do dia ou postam uma mensagem dos competidores no dia seguinte. Isso enfraquece a efic\u00e1cia das Campanhas anteriores.<\/span><\/p>\n

\u65e0\u8bba\u5982\u4f55\uff0c\u6211\u4eec\u6240\u505a\u7684\u4e00\u5207\u90fd\u662f\u8db3\u591f\u7684\u3002\u6211\u5df2\u7ecf\u5b8c\u6210\u4e86 1 \u82f1\u91cc\u7684\u4efb\u52a1\uff0c\u5e76\u53d6\u5f97\u4e86 6,000 \u6b21\u7684\u6210\u7ee9\uff0c\u5e76\u53d6\u5f97\u4e86\u4e0d\u9519\u7684\u6210\u7ee9\uff0c\u5e76\u4e14\u53d6\u5f97\u4e86\u6210\u529f\u3002\u8fd9\u4e24\u4e2a\u672f\u8bed\u4e4b\u95f4\u7684\u5173\u7cfb\u662f\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002<\/span><\/p>\n

\u6240\u6709\u8d85\u7ea7\u5f71\u54cd\u529b\u4eba\u58eb\u90fd\u5c06\u5728\u793e\u4f1a\u4e0a\u6380\u8d77\u98ce\u6f6e\uff0c\u6c38\u8fdc\u4e0d\u4f1a\u5fd8\u8bb0\uff0c\u4f46\u8d85\u7ea7\u5f71\u54cd\u529b\u4eba\u58eb\u5374\u4e0d\u4f1a\u4e0e\u4ed6\u4eec\u5173\u7cfb\u5bc6\u5207\u3002\u4e3a\u4e86\u7ee7\u7eed\u540d\u4eba\u7684\u5730\u4f4d\u6216\u7ee7\u7eed\u6709\u8da3\u7684\u4e8b\u60c5\uff0c\u6211\u4eec\u5c06\u4e0e\u4ed6\u4eec\u6700\u5927\u7684\u5173\u7cfb\u3002\u901a\u5e38\uff0c\u5f71\u54cd\u529b\u8005\u5728\u771f\u5b9e\u7684\u5e16\u5b50\u4e2d\u4e0e\u201c\u5ba3\u4f20\u201d\u5e16\u5b50\u76f8\u53cd\u3002\u6240\u6709\u516c\u5171\u5f71\u54cd\u529b\u3001\u5f71\u54cd\u529b\u3001\u5f71\u54cd\u529b\u90fd\u5c06\u5f97\u5230\u4f53\u73b0\u3002<\/span><\/p>\n

\u5f71\u54cd\u529b\u6218\u7565\u5141\u8bb8\u5bf9 RP (Rela\u00e7\u00f5es P\u00fablicas) \u8fdb\u884c\u4e09\u9879\u4fe1\u4efb\uff0c\u6216\u5bf9\u4f1a\u8bae\u7684\u5fc5\u8981\u6027\u548c\u529b\u91cf\u8fdb\u884c\u65e0\u4e0e\u4f26\u6bd4\u7684\u5ba3\u4f20\u548c\u5ba3\u4f20\u3002\u5c31\u8282\u594f\u800c\u8a00\uff0c\u4f5c\u4e3a\u5b9e\u9645\u4fe1\u606f\u7684\u8425\u9500\u4eba\u5458\uff0c\u6839\u636e\u5ba2\u6237\u7684\u610f\u89c1\uff0c\u6211\u4eec\u53ef\u4ee5\u63a7\u5236\u8bc4\u8bba\u3002 O \u8425\u9500\u8d8b\u52bf\u7684\u5f71\u54cd\u529b\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u758f\u5ffd\u548c\u56f0\u96be\u3002<\/span><\/p>\n

\u6539\u9020\u7ee7\u4efb\u8005\u548c\u5927\u4f7f<\/b><\/h2>\n

\u4f5c\u4e3a Marcas reconhecem que seus f\u00e3s f\u00e3s e seguidores as admiram\u3001seus produtos\u3001servi\u00e7os \u548c marcas\u3002\u4f5c\u4e3a\u793e\u4f1a\u7684\u4e00\u90e8\u5206\uff0c\u6211\u4eec\u901a\u5e38\u4f1a\u5728\u90ae\u653f\u65b9\u9762\u53d1\u8868\u610f\u89c1\u5e76\u6bd4\u8f83\u5404\u79cd\u610f\u89c1\u548c\u559c\u7231\u7684\u8a00\u8bba\u3002 Cada um far\u00e1 isso de maneira \u662f uma marca \u7684\u4ee3\u8868\u3002\u4f5c\u4e3a\u7687\u540e\uff0c\u77ac\u95f4\u5f71\u54cd\u4e86\u547d\u8fd0\u548c\u5347\u52bf\uff0c\u6210\u4e3a\u4e86\u9a6c\u5361\u7684\u51b2\u52a8\u3002<\/span><\/p>\n

\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8fdb\u884c\u64cd\u4f5c\uff1a\u65e0\u9650\u5236\u5730\u8fdb\u884c\u8bc4\u8bba\u3001\u83b7\u53d6\u6570\u636e\u3001\u8fdb\u884c\u65b0\u7684\u516c\u5171\u5ba3\u4f20\u548c\u901a\u4fe1\u4ee5\u53ca\u8bbf\u95ee\u6570\u5b57\u5316\u548c\u65b0\u7684\u5206\u53d1\u529f\u80fd\u3002 O Automaze \u662f\u4e00\u4e2a\u4eba\u5de5\u667a\u80fd\u5de5\u5382\uff0c\u662f\u4e00\u4e2a\u4e13\u4e1a\u7684\u4e2a\u6027\u5316\u81ea\u52a8\u7f51\u7ad9\u3002\u662f\u5426\u53ef\u4ee5\u4f5c\u4e3a Marcas Podem \u6269\u5c55\u516c\u5171\u5ba3\u4f20\u7b56\u7565\u4f5c\u4e3a Emaze Influencer Marketing \u89e3\u51b3\u65b9\u6848\uff1f\u793e\u4f1a\u5f71\u54cd\u529b\u7684\u5b66\u6821\u5c06\u4e0e\u516c\u4f17\u4e00\u8d77\u53c2\u4e0e\u9a6c\u5361\u548c\u5927\u4f7f\u7684\u53d8\u9769\u3002\u9a6c\u65af\u79d1\u83ab\uff1f\u5411\u6709\u5f71\u54cd\u529b\u7684\u4eba\u58eb\u5c55\u793a\u514d\u8d39\u7684\u4e13\u4e1a\u7f51\u7ad9\u3002<\/span><\/p>\n

\u662f\u56e0\u4e3a Marcas deviram usar isso\uff1f Marcas com \u5206\u6bb5\u6216 qualquer \u57fa\u7840\u7684 f\u00e3s \u5b58\u5728 (marcas de luxo\u3001entretenimento\u3001times esportivos) \u53ef\u4ee5\u5229\u7528\u516c\u5171\u4fe1\u606f\u76f4\u63a5\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u6784\u5efa\u4e0e f\u00e3s \u76f8\u5173\u7684\u6709\u610f\u4e49\u7684\u5173\u7cfb\uff0c\u7ee7\u7eed\u8fdb\u884c\u6570\u636e\u5206\u6790\u5e76\u5206\u6790\u76f8\u5173\u95ee\u9898\u8482\u83ab, mas n\u00e3o menos importante, as marcas ganhar\u00e3o valiosos propriedades digitalais para publicidade e marketing.\u5728\u4e92\u8054\u7f51\u4e0a\u5f71\u54cd\u793e\u4ea4\u5a92\u4f53\u548c\u540e\u7eed\u5185\u5bb9\u7684\u6240\u6709\u4e8b\u9879\u3002\u670b\u53cb\u4eec\u90fd\u559c\u6b22\u4e0e\u670b\u53cb\u5408\u4f5c\uff0c\u5728\u6700\u8fd1\u53d1\u5e03\u7684\u5e16\u5b50\u4e2d\u2026 e\uff0c\u53c2\u4e0e\u5176\u4e2d\uff0c\u89c2\u5bdf\u54c1\u724c\u63a8\u5e7f\u6216\u5206\u9500\u6e20\u9053\uff0c\u4ee5\u5c55\u793a\u6216\u5c55\u793a\u6a21\u7279\u3002<\/span><\/p>\n

\u63a2\u7d22\u5bf9\u6709\u5f71\u54cd\u529b\u7684\u4eba\u8fdb\u884c\u8425\u9500\u7684\u89e3\u51b3\u65b9\u6848\u3002 Envie-nos um \u7535\u5b50\u90ae\u4ef6 para <\/span>sales@emaze.com\u3002<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Levante sua m\u00e3o se sua marca est\u00e1 tento Problemas para obter Visualiza\u00e7\u00f5es em seu conte\u00fado a usar o marketing de influ\u00eancia! Acredite ou n\u00e3o\uff0cmaioria das marcas poderiam usar alguns enfeites Neste Departmentamento\u3002<\/p>","protected":false},"author":1,"featured_media":26997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-14196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts\/14196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/comments?post=14196"}],"version-history":[{"count":1,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts\/14196\/revisions"}],"predecessor-version":[{"id":27122,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts\/14196\/revisions\/27122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/media\/26997"}],"wp:attachment":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/media?parent=14196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/categories?post=14196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/tags?post=14196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}