{"id":14192,"date":"2019-06-16T06:29:45","date_gmt":"2019-06-16T06:29:45","guid":{"rendered":"http:\/\/www.emaze.com\/?p=14192"},"modified":"2023-07-17T11:59:38","modified_gmt":"2023-07-17T11:59:38","slug":"macro-influencer-micro-influencer-the-new-equation-of-success","status":"publish","type":"post","link":"https:\/\/www.emaze.com\/zh-cn\/\u5b8f\u89c2\u5f71\u54cd\u8005-\u5fae\u89c2\u5f71\u54cd\u8005-\u65b0\u7684\u6210\u529f\u65b9\u7a0b\u5f0f\/","title":{"rendered":"\u5b8f\u89c2\u5f71\u54cd\u8005 \u2013 \u5fae\u89c2\u5f71\u54cd\u8005 = \u65b0\u7684\u6210\u529f\u65b9\u7a0b\u5f0f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u54c1\u724c\u5728\u4f7f\u7528\u5f71\u54cd\u8005\u8425\u9500\u65f6\u96be\u4ee5\u5438\u5f15\u773c\u7403\uff0c\u8bf7\u4e3e\u624b\uff01 <\/span><i><span style=\"font-weight: 400;\">\u4e0d\u7ba1\u4f60\u76f8\u4fe1\u4e0e\u5426\uff0c\u5927\u591a\u6570\u54c1\u724c\u90fd\u53ef\u4ee5\u5728\u8fd9\u4e2a\u90e8\u95e8\u8fdb\u884c\u4e00\u4e9b\u4fee\u9970\u3002 <\/span><\/i><\/p>\n<p><!--more--><\/p>\n<h2><b> \u5f71\u54cd\u529b\u8425\u9500\u662f\u9488\u5bf9\u6709\u5f71\u54cd\u529b\u7684\u4eba\u7684\u8425\u9500<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u76ee\u524d\uff0c\u5404\u79cd\u89c4\u6a21\u7684\u516c\u53f8\u6b63\u5728\u521b\u5efa\u6bd4\u4ee5\u5f80\u66f4\u591a\u7684\u5185\u5bb9\u3002\u6b63\u5982\u60a8\u5728\u6211\u4eec\u6700\u65b0\u5173\u4e8e\u5f71\u54cd\u8005\u7684\u6587\u7ae0\u4e2d\u6240\u770b\u5230\u7684\uff0c\u4ed6\u4eec<\/span><span style=\"font-weight: 400;\">\u662f\u90a3\u4e9b\u5236\u4f5c\u6709\u80fd\u529b\u5f71\u54cd\u5176\u201c\u8ffd\u968f\u8005\u201d\u884c\u4e3a\u7684\u5185\u5bb9\u7684\u4e2a\u4eba\u3002\u54c1\u724c\u6b63\u5728\u5229\u7528\u6709\u5f71\u54cd\u529b\u7684\u4eba\u4f5c\u4e3a\u5206\u53d1\u5185\u5bb9\u7684\u65b9\u5f0f\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u65f6\u5019\u516c\u53f8\u4e3b\u5bfc\u7684\u5206\u53d1\u673a\u5236\u65e2\u6602\u8d35\u53c8\u4f4e\u6548\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u8005\u62e5\u6709\u5f88\u5927\u7684\u6743\u529b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u7684\u8ffd\u968f\u8005\u5bf9\u4ed6\u4eec\u7684\u4fe1\u4efb\u6bd4\u5bf9\u54c1\u724c\u7684\u76f4\u63a5\u4fe1\u4efb\u8fd8\u8981\u591a\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e0e\u516c\u53f8\u8868\u8fbe\u5b8c\u5168\u76f8\u540c\u7684\u4e8b\u60c5\u76f8\u6bd4\uff0c\u4e0e\u670b\u53cb\u3001\u7c89\u4e1d\u548c\u8ffd\u968f\u8005\u5206\u4eab\u4fe1\u606f\u7684\u5f71\u54cd\u8005\u5728\u8be5\u4fe1\u606f\u4e2d\u7684\u5206\u91cf\u66f4\u5927\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c\u9876\u7ea7\u5f71\u54cd\u529b\u4eba\u58eb\u5e73\u5747\u6bcf\u6761\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u8d5a\u53d6 $6,000 \u7f8e\u5143\u662f\u5f88\u5e38\u89c1\u7684\uff0c\u6b64\u5916\u8fd8\u6709\u514d\u8d39\u73af\u6e38\u4e16\u754c\u3001\u53d7\u9080\u53c2\u52a0\u6700\u4f73\u6d3b\u52a8\u548c\u8c6a\u534e\u793c\u7269\u7b49\u798f\u5229\u3002\u7136\u800c\uff0c\u5e02\u573a\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u4e1a\u5185\u4eba\u58eb\u5728\u8058\u8bf7\u6709\u5f71\u54cd\u529b\u7684\u4eba\u8fdb\u884c\u6d3b\u52a8\u4e4b\u524d\u4f1a\u8fdb\u884c\u6fc0\u70c8\u7684\u4e89\u8bba\u3002\u4e4b\u524d\u6211\u4eec\u5df2\u7ecf\u89e3\u91ca\u8fc7 <\/span><a href=\"https:\/\/www.emaze.com\/zh-cn\/2019\/05\/05\/the-4-kinds-of-influencers\/\"><span style=\"font-weight: 400;\">4\u79cd\u7c7b\u578b\u7684\u5f71\u54cd\u8005<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; <\/span><i><span style=\"font-weight: 400;\">\u5927\u578b\u3001\u5b8f\u89c2\u3001\u5fae\u89c2<\/span><\/i><span style=\"font-weight: 400;\">\uff0c\u4ee5\u53ca\u65b0\u5f62\u6210\u7684\u7c7b\u522b\uff0c <\/span><i><span style=\"font-weight: 400;\">\u7eb3\u7c73\u5f71\u54cd\u8005<\/span><\/i><span style=\"font-weight: 400;\">\u3002\u8d85\u7ea7\u5f71\u54cd\u8005\u662f\u9876\u7ea7\u793e\u4ea4\u540d\u4eba\uff0c\u62e5\u6709\u6570\u767e\u4e07\u7c89\u4e1d\uff0c\u800c\u5fae\u578b\u5f71\u54cd\u8005\u5219\u662f\u62e5\u6709\u5c11\u4e8e 25,000 \u540d\u7c89\u4e1d\u7684\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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400;\">\u65e0\u8bba\u60a8\u662f\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u521b\u5efa\u54c1\u724c\u5185\u5bb9\u3001\u8425\u9500\u5546\u4e1a\u6d3b\u52a8\uff0c\u751a\u81f3\u662f\u63a8\u5e7f\u6d3b\u52a8\uff0c\u60a8\u90fd\u5728\u4e0e\u8bb8\u591a\u4eba\u4e89\u593a\u540c\u4e00\u4e2a\u7a7a\u95f4\u3002\u5728\u5f53\u4eca\u7684\u5e02\u573a\u4e2d\uff0c\u793e\u4ea4\u5a92\u4f53\u566a\u97f3\u662f\u4e00\u4e2a\u4e25\u91cd\u7684\u95ee\u9898<\/span> <span style=\"font-weight: 400;\">\u95ee\u9898\uff0c\u7834\u574f\u54c1\u724c\u5728\u8fd9\u4e9b\u5f3a\u5927\u7684\u8425\u9500\u6e20\u9053\u4e0a\u7684\u5f71\u54cd\u529b\uff0c\u53d7\u4f17\u4e0d\u65ad\u53d7\u5230\u5e72\u6270\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e5f\u4e0e\u793e\u4ea4\u7f51\u7edc\u7b97\u6cd5\u6709\u5173\u3002\u6709\u4e9b\u4e8b\u60c5\u4f1a\u963b\u6b62\u7528\u6237\u63a5\u6536\u6765\u81ea\u67d0\u4e2a\u54c1\u724c\u7684\u5185\u5bb9\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u4ed6\u4eec\u8ba4\u4e3a\u5e7d\u7075\u8ffd\u968f\u8005\uff08\u5173\u6ce8\u8be5\u9875\u9762\u4f46\u4e0d\u4e92\u52a8\u7684\u4eba\uff09\u5c06\u4e0d\u4f1a\u63a5\u6536\u5185\u5bb9\uff0c\u5373\u4f7f\u8be5\u5185\u5bb9\u662f\u8d5e\u52a9\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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400;\">\u5f71\u54cd\u529b\u7b56\u7565\u5141\u8bb8\u516c\u5173\u7684\u7b2c\u4e09\u65b9\u53ef\u4fe1\u5ea6\u3001\u4f20\u7edf\u5e7f\u544a\u7684\u5fc5\u8981\u5b9a\u4f4d\u4ee5\u53ca\u826f\u597d\u7684\u8001\u5f0f\u53e3\u7891\u7684\u65e0\u4e0e\u4f26\u6bd4\u7684\u6548\u529b\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u54c1\u724c\u53ef\u4ee5\u63a5\u8fd1\u771f\u5b9e\u4fe1\u606f\uff0c\u4f8b\u5982\u5ba2\u6237\u610f\u89c1\uff0c\u5e76\u4e14\u4ecd\u7136\u4fdd\u7559\u5bf9\u4fe1\u606f\u7684\u4e00\u4e9b\u521b\u610f\u63a7\u5236\u3002\u5f71\u54cd\u529b\u8425\u9500\u4e0d\u662f\u4e00\u79cd\u8d8b\u52bf\uff0c\u4f46\u5b83\u5305\u542b\u5bb9\u6613\u88ab\u5ffd\u89c6\u4e14\u96be\u4ee5\u91c7\u7528\u7684\u6311\u6218\u3002<\/span><\/p>\n<h2><b>\u5c06\u8ffd\u968f\u8005\u8f6c\u53d8\u4e3a\u5927\u4f7f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u8ba4\u8bc6\u5230\u4ed6\u4eec\u7684\u7c89\u4e1d\u548c\u8ffd\u968f\u8005\u94a6\u4f69\u4ed6\u4eec\u3001\u4ed6\u4eec\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u54c1\u724c\u3002\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\uff0c\u7528\u6237\u559c\u6b22\u4ee5\u5404\u79cd\u65b9\u5f0f\u53d1\u5e03\u548c\u5206\u4eab\u4ed6\u4eec\u5bf9\u81ea\u5df1\u559c\u7231\u7684\u54c1\u724c\u7684\u770b\u6cd5\u548c\u559c\u7231\u3002\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u4ee5\u4ee3\u8868\u4ed6\u4eec\u4e0e\u54c1\u724c\u5173\u7cfb\u7684\u65b9\u5f0f\u8fd9\u6837\u505a\u3002\u516c\u53f8\u53ef\u4ee5\u7acb\u5373\u63a5\u89e6\u5230\u76ee\u6807\u5f71\u54cd\u8005\uff0c\u5e76\u8ba9\u4ed6\u4eec\u5f00\u59cb\u63d0\u5347\u81ea\u5df1\u7684\u54c1\u724c\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u627e\u5230\u4e86\u4e00\u79cd\u65b9\u6cd5\uff0c\u53ef\u4ee5\u4e3a\u54c1\u724c\u5e26\u6765\u65e0\u9650\u7684\u521b\u610f\u80fd\u529b\u3001\u6570\u636e\u6240\u6709\u6743\u3001\u65b0\u7684\u5e7f\u544a\u548c\u4f20\u64ad\u6e20\u9053\uff0c\u4ee5\u53ca\u83b7\u5f97\u5b9d\u8d35\u7684\u6570\u5b57\u8d44\u4ea7\u548c\u65b0\u7684\u5206\u9500\u6e20\u9053\u7684\u673a\u4f1a\u3002 Automaze \u662f\u6211\u4eec\u7684\u4eba\u5de5\u667a\u80fd\u5de5\u5177\uff0c\u53ef\u4ee5\u81ea\u52a8\u751f\u6210\u4e13\u4e1a\u8bbe\u8ba1\u7684\u5b9a\u5236\u7f51\u7ad9\u3002\u4f46\u54c1\u724c\u5982\u4f55\u5229\u7528 Emaze Influencer Marketing \u89e3\u51b3\u65b9\u6848\u6269\u5c55\u5176\u5e7f\u544a\u7b56\u7565\u5462\uff1f\u4ece\u6570\u4ee5\u5343\u8ba1\u7684\u793e\u4f1a\u5f71\u54cd\u8005\u4e2d\u627e\u5230\u90a3\u4e9b\u76ee\u6807\u53d7\u4f17\u662f\u54c1\u724c\u7684\u4eba\uff0c\u7136\u540e\u5c06\u4ed6\u4eec\u53d8\u6210\u5927\u4f7f\u3002\u4f46\u5982\u4f55\u5462\uff1f\u514d\u8d39\u5411\u6709\u5f71\u54cd\u529b\u7684\u7c89\u4e1d\u8d60\u9001\u4e00\u4e2a\u4e13\u4e1a\u5236\u4f5c\u7684\u7f51\u7ad9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4ec0\u4e48\u54c1\u724c\u5e94\u8be5\u4f7f\u7528\u8fd9\u4e2a\uff1f\u62e5\u6709\u7ec6\u5206\u5e02\u573a\u6216\u4efb\u4f55\u73b0\u6709\u5fe0\u5b9e\u7c89\u4e1d\u7fa4\uff08\u5962\u4f88\u54c1\u724c\u3001\u5a31\u4e50\u3001\u8fd0\u52a8\u961f\uff09\u7684\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u5176\u4e0e\u5176\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u76f4\u63a5\u5e7f\u544a\u6e20\u9053\uff0c\u4e0e\u7c89\u4e1d\u5efa\u7acb\u6709\u610f\u4e49\u7684\u5173\u7cfb\uff0c\u8bbf\u95ee\u5173\u952e\u6570\u636e\u5e76\u5bf9\u5176\u5173\u6ce8\u8005\u8fdb\u884c\u5206\u6790\uff0c\u6700\u540e\u4f46\u5e76\u975e\u6700\u4e0d\u91cd\u8981\u7684\u4e00\u70b9\uff0c\u54c1\u724c\u5c06\u83b7\u5f97\u5b9d\u8d35\u7684\u6570\u5b57\u8d44\u4ea7\u7528\u4e8e\u5e7f\u544a\u548c\u8425\u9500\u3002\u5f71\u54cd\u8005\u73b0\u5728\u5c06\u5728\u4e92\u8054\u7f51\u4e0a\u62e5\u6709\u81ea\u5df1\u7684\u4f4d\u7f6e\uff0c\u8fd9\u662f\u4ed6\u4eec\u6240\u6709\u793e\u4ea4\u5a92\u4f53\u63d0\u8981\u548c\u5176\u4ed6\u5185\u5bb9\u7684\u6240\u5728\u5730\u3002\u4ed6\u4eec\u81ea\u5df1\u7684\u670b\u53cb\u548c\u7c89\u4e1d\u53ef\u4ee5\u5173\u6ce8\u4ed6\u4eec\uff0c\u67e5\u770b\u4ed6\u4eec\u7684\u6700\u65b0\u5e16\u5b50\u2026\u2026\u5f53\u4ed6\u4eec\u8fd9\u6837\u505a\u65f6\uff0c\u8fd8\u8981\u6ce8\u610f\u5411\u4ed6\u4eec\u8d60\u9001\u6a21\u677f\u7684\u54c1\u724c\u653e\u7f6e\u5728\u90a3\u91cc\u7684\u54c1\u724c\u6216\u5206\u9500\u6e20\u9053\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8be6\u7ec6\u4e86\u89e3 Emaze \u63d0\u4f9b\u7684\u5f71\u54cd\u8005\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002\u7ed9\u6211\u4eec\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 <\/span><a href=\"mailto:sales@emaze.com\"><span style=\"font-weight: 400;\">sales@emaze.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u60a8\u7684\u54c1\u724c\u5728\u4f7f\u7528\u5f71\u54cd\u8005\u8425\u9500\u65f6\u96be\u4ee5\u5438\u5f15\u773c\u7403\uff0c\u8bf7\u4e3e\u624b\uff01\u4e0d\u7ba1\u4f60\u76f8\u4fe1\u4e0e\u5426\uff0c\u5927\u591a\u6570\u54c1\u724c\u90fd\u53ef\u4ee5\u5728\u8fd9\u4e2a\u90e8\u95e8\u8fdb\u884c\u4e00\u4e9b\u4fee\u9970\u3002<\/p>","protected":false},"author":1,"featured_media":27020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338,266],"tags":[],"class_list":["post-14192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts\/14192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/comments?post=14192"}],"version-history":[{"count":1,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts\/14192\/revisions"}],"predecessor-version":[{"id":27124,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/posts\/14192\/revisions\/27124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/media\/27020"}],"wp:attachment":[{"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/media?parent=14192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/categories?post=14192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emaze.com\/zh-cn\/wp-json\/wp\/v2\/tags?post=14192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}