{"id":14147,"date":"2019-04-17T14:06:47","date_gmt":"2019-04-17T14:06:47","guid":{"rendered":"http:\/\/www.emaze.com\/?p=14147"},"modified":"2023-07-17T11:35:35","modified_gmt":"2023-07-17T11:35:35","slug":"the-rise-of-ott","status":"publish","type":"post","link":"https:\/\/www.emaze.com\/zh-cn\/\u5965\u7279\u7684\u5d1b\u8d77\/","title":{"rendered":"\u54c1\u724c OTT\uff08OTT\uff09\u5185\u5bb9\u4f53\u9a8c\u7684\u5174\u8d77"},"content":{"rendered":"<p>\u4e86\u89e3 OTT \u5185\u5bb9\uff08\u89c6\u9891\u6d41\u5e02\u573a\u7684\u65b0\u73b0\u8c61\uff09\uff0c\u5e76\u4e86\u89e3\u54c1\u724c\u5982\u4f55\u5229\u7528\u8fd9\u4e00\u5728\u7ebf\u5de5\u5177\u63d0\u9ad8\u5e7f\u544a\u548c\u6c9f\u901a\u6280\u5de7\u3002<\/p>\n<p><!--more--><\/p>\n<h2>\u9876\u7ea7 (OTT) \u662f\u4ec0\u4e48\u610f\u601d\uff1f<\/h2>\n<p>\u60a8\u5f88\u53ef\u80fd\u5df2\u7ecf\u542c\u8bf4\u8fc7\u751a\u81f3\u4f7f\u7528\u8fc7 Netflix\u3001HBO Go \u548c Roku\u3002\u4f46\u60a8\u786e\u5207\u77e5\u9053\u5b83\u4eec\u662f\u5982\u4f55\u5de5\u4f5c\u7684\u6216\u8005\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u60a8\u7684\u54c1\u724c\u5982\u6b64\u91cd\u8981\u5417\uff1f\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u591f\u66f4\u591a\u5730\u89e3\u91ca\u8fd9\u4e9b\u7a0b\u5e8f\u80cc\u540e\u7684\u6280\u672f\u3002<\/p>\n<p>OTT \u4ee3\u8868\u201cover-the-top\u201d\uff0c\u8be5\u672f\u8bed\u7528\u4e8e\u63cf\u8ff0\u901a\u8fc7\u4e92\u8054\u7f51\u63d0\u4f9b\u7535\u89c6\u5185\u5bb9\uff08\u97f3\u9891\u3001\u89c6\u9891\u7b49\uff09\u7684\u6280\u672f\u5e94\u7528\u7a0b\u5e8f\u6216\u670d\u52a1\uff0c\u800c\u4e0d\u8981\u6c42\u7528\u6237\u8ba2\u9605\u4ed8\u8d39\u7535\u89c6\uff08\u540c\u8f74\u7535\u7f06\u6216\u536b\u661f\u5929\u7ebf\u7f51\u7edc\uff09\u3002\u56e0\u6b64\uff0c\u8fd9\u4e9b\u8bbe\u5907\u201c\u901a\u8fc7\u201d\u6709\u7ebf\u7535\u89c6\u76d2\uff0c\u6240\u6709\u5185\u5bb9\u90fd\u901a\u8fc7\u8fde\u63a5\u4f20\u9001\u3002<\/p>\n<p>\u5728\u6b64\uff0c\u6211\u4eec\u60f3\u89e3\u91ca\u4e00\u4e0bOTT\u53ef\u4ee5\u5206\u4e3a\u4e09\u79cd\u4e0d\u540c\u7684\u6536\u5165\u6a21\u5f0f\uff1a<\/p>\n<p>1.SVOD \u2013 \u8ba2\u9605\u670d\u52a1\uff08\u4f8b\u5982\uff1aNetflix\uff09<br \/>\n2. 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400;\">\u6d88\u8d39\u8005\u5c06\u83b7\u5f97\u81ea\u5df1\u7684\u514d\u8d39\u5b9a\u5236\u4e2a\u4eba\u7f51\u7ad9\u3001\u65e0\u9650\u7684\u521b\u610f\u8868\u8fbe\u5de5\u5177\u4ee5\u53ca\u8868\u8fbe\u5bf9\u67d0\u4e2a\u54c1\u724c\u70ed\u7231\u7684\u65b9\u5f0f\u3002\u54c1\u724c\u83b7\u5f97\u4e86\u65b0\u7684\u5e7f\u544a\u6e20\u9053\u4ee5\u53ca\u53d1\u5c55\u4e0e\u6d88\u8d39\u8005\u76f4\u63a5\u5173\u7cfb\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14150 alignnone\" src=\"https:\/\/www.emaze.com\/wp-content\/uploads\/2019\/04\/blog-post-screenshot.jpg\" alt=\"\" width=\"567\" height=\"431\"><\/p>\n<p><b>\u6709\u5174\u8da3\u8be6\u7ec6\u4e86\u89e3\u5982\u4f55\u5c06 Emaze \u7684 OTT \u89e3\u51b3\u65b9\u6848\u7528\u4e8e\u60a8\u7684\u4e1a\u52a1\u5417\uff1f\u8054\u7cfb\u6211\u4eec <\/b><a href=\"https:\/\/www.emaze.com\/zh-cn\/social-influencers\/advertisers\/\"><b>\u8fd9\u91cc<\/b><\/a><b> \u6216\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 <\/b><a href=\"mailto:sales@emaze.com\"><b>sales@emaze.com<\/b><\/a><b>.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3 OTT 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