{"id":14086,"date":"2019-02-21T13:33:24","date_gmt":"2019-02-21T13:33:24","guid":{"rendered":"http:\/\/www.emaze.com\/?p=14086"},"modified":"2023-07-17T11:36:44","modified_gmt":"2023-07-17T11:36:44","slug":"what-brands-can-gain-from-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.emaze.com\/zh-cn\/\u54c1\u724c\u53ef\u4ee5\u4ece\u5f71\u54cd\u529b\u8425\u9500\u4e2d\u83b7\u5f97\u4ec0\u4e48\/","title":{"rendered":"\u54c1\u724c\u4ece\u5f71\u54cd\u8005\u8425\u9500\u4e2d\u83b7\u5f97\u7684\u6536\u76ca\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u591a\u3002\u539f\u56e0\u5982\u4e0b\u3002"},"content":{"rendered":"<p><span style=\"font-weight: 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400;\">\u8ba9\u6211\u4eec\u9000\u540e\u4e00\u6b65\u3002\u4ec0\u4e48\u662f\u5f71\u54cd\u8005\uff1f\u5f53\u4eba\u4eec\u4f7f\u7528\u201c\u5f71\u54cd\u8005\u201d\u8fd9\u4e2a\u8bcd\u65f6\uff0c\u4ed6\u4eec\u901a\u5e38\u6307\u7684\u662f\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u8005\uff0c\u6216\u8005\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u7684\u5b58\u5728\u521b\u9020\u5f71\u54cd\u529b\u7684\u4eba\u3002 <\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14095 aligncenter\" src=\"https:\/\/www.emaze.com\/wp-content\/uploads\/2019\/02\/pyramid.jpg\" alt=\"\u5f71\u54cd\u8005\u8425\u9500\u91d1\u5b57\u5854\" width=\"431\" height=\"305\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u50cf\u91d1\u00b7\u5361\u6234\u73ca (Kim Kardashian) \u6216\u6cf0\u52d2\u00b7\u65af\u5a01\u592b\u7279 (Taylor Swift) \u8fd9\u6837\u7684\u4eba\u5c31\u662f\u8d85\u7ea7\u5f71\u54cd\u8005\u3002\u4ed6\u4eec\u5728\u5168\u7403\u62e5\u6709\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u5e9e\u5927\u8ffd\u968f\u8005\u3002\u5b8f\u89c2\u5f71\u54cd\u8005\u53ef\u80fd\u662f\u62e5\u6709\u65f6\u5c1a\u535a\u5ba2\u7684\u4eba\uff0c\u4ed6\u53ef\u80fd\u5728\u5168\u7403\u8303\u56f4\u5185\u5e76\u4e0d\u77e5\u540d\uff0c\u4f46\u5728\u5176\u5708\u5b50\u548c\u5229\u57fa\u884c\u4e1a\u4e2d\u5374\u975e\u5e38\u77e5\u540d\u3002\u5fae\u5f71\u54cd\u8005\u662f\u6307\u4f60\u548c\u6211\u2014\u2014\u62e5\u6709\u6d3b\u8dc3\u3001\u5065\u5eb7\u7684\u793e\u4ea4\u5a92\u4f53\u5b58\u5728\u5e76\u4e14\u53ef\u4ee5\u5c06\u670b\u53cb\u548c\u964c\u751f\u4eba\u89c6\u4e3a\u8ffd\u968f\u8005\u7684\u666e\u901a\u4eba\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u662f\u5927\u578b\u3001\u5b8f\u89c2\u8fd8\u662f\u5fae\u89c2\uff0c\u771f\u6b63\u7684\u5f71\u54cd\u8005\u662f\u80fd\u591f\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u5e10\u6237\u53d1\u6325\u5f71\u54cd\u529b\u7684\u4eba\uff0c\u65e0\u8bba\u5176\u89c4\u6a21\u5927\u5c0f\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u54c1\u724c\u5fc5\u987b\u4ece\u5fae\u5f71\u54cd\u8005\u8425\u9500\u4e2d\u83b7\u5f97\u4ec0\u4e48\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u90a3\u4e48\uff0c\u60a8\u53ef\u80fd\u4f1a\u60f3\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u76f4\u63a5\u8054\u7cfb\u91d1\u00b7\u5361\u6234\u73ca\u7684\u4eba\u5e76\u5c1d\u8bd5\u8ba9\u5979\u5ba3\u4f20\u60a8\u7684\u54c1\u724c\u5462\uff1f\u5b83\u80af\u5b9a\u4f1a\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u8fdc\u8fdc\u8d85\u51fa\u4f20\u7edf\u8425\u9500\u901a\u5e38\u53ef\u4ee5\u5b9e\u73b0\u7684\u76ee\u6807\u3002\u6709\u4e24\u4e2a\u539f\u56e0\u3002\u9996\u5148\uff0c\u56e0\u4e3a\u5bf9\u4e8e\u5927\u591a\u6570\u54c1\u724c\u6765\u8bf4\uff0c\u8ba9\u91d1\u00b7\u5361\u6234\u73ca (Kim Kardashian) \u5728 Instagram \u4e0a\u53d1\u4e00\u6761\u5e16\u5b50\u7684\u6210\u672c\u90fd\u9ad8\u5f97\u4ee4\u4eba\u671b\u800c\u5374\u6b65\u3002\u5176\u6b21\uff0c\u56e0\u4e3a\u806a\u660e\u7684\u54c1\u724c\u610f\u8bc6\u5230\u5927\u591a\u6570 <em>\u5979<\/em> \u8ffd\u968f\u8005\u53ef\u80fd\u4e0d\u4f1a <em>\u4ed6\u4eec\u7684<\/em> \u7406\u60f3\u7684\u76ee\u6807\u5ba2\u6237\u3002\u8fd9\u5c06\u662f\u5bf9\u91d1\u94b1\u548c\u65f6\u95f4\u7684\u6781\u5927\u6d6a\u8d39\uff0c\u5e76\u4e14\u53ef\u80fd\u4e0d\u4f1a\u5e26\u6765\u6709\u610f\u4e49\u7684\u9500\u552e\u3002\u8d85\u7ea7\u5f71\u54cd\u8005\u62e5\u6709\u6570\u767e\u4e07\u8ffd\u968f\u8005\uff0c\u5176\u4e2d\u8bb8\u591a\u662f\u865a\u5047\u5e10\u6237\uff0c\u5176\u4f59\u7684\u662f\u4e16\u754c\u5404\u5730\u7684\u5927\u91cf\u968f\u673a\u4eba\u3002\u5f53\u4e00\u4e2a\u54c1\u724c\u60f3\u8981\u53d1\u8d77\u4e00\u573a\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u4ed6\u4eec\u5e0c\u671b\u5b83\u7684\u76ee\u6807\u53d7\u4f17\u662f\u90a3\u4e9b\u51fa\u4e8e\u67d0\u79cd\u539f\u56e0\u66f4\u6709\u53ef\u80fd\u5bf9\u4ed6\u4eec\u7684\u54c1\u724c\u611f\u5174\u8da3\u7684\u4eba\uff0c\u90a3\u4e9b\u80fd\u591f\u6709\u6240\u6536\u83b7\u7684\u4eba\u3002 <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u806a\u660e\u7684\u54c1\u724c\u5df2\u7ecf\u5f00\u59cb\u610f\u8bc6\u5230\u5fae\u89c2\u5f71\u54cd\u8005\u662f\u5c1a\u672a\u5f00\u53d1\u7684\u4ef7\u503c\u3002\u5b83\u4eec\u90fd\u66f4\u5b9e\u60e0\u3001\u66f4\u73b0\u5b9e\uff0c\u5e76\u4e14\u62e5\u6709\u66f4\u591a\u771f\u6b63\u7684\u8ffd\u968f\u8005\u3002\u54c1\u724c\u53ef\u80fd\u4f1a\u901a\u8fc7\u5fae\u89c2\u5f71\u54cd\u8005\u63a5\u89e6\u5230\u8f83\u5c11\u7684\u76ee\u6807\uff0c\u4f46\u4ed6\u4eec\u63a5\u89e6\u5230\u7684\u4eba\u4f1a\u5173\u6ce8\u4ed6\u4eec\u7684\u5185\u5bb9\u5e76\u5173\u5fc3\u4ed6\u4eec\u3002 <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u9700\u8981\u63a5\u89e6\u6210\u5343\u4e0a\u4e07\u6216\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u5fae\u578b\u5f71\u54cd\u8005\u624d\u80fd\u53d1\u6325\u5176\u5f71\u54cd\u529b\u2014\u2014\u6bcf\u4e2a\u5fae\u578b\u5f71\u54cd\u8005\u7684\u5f71\u54cd\u529b\u90fd\u5f88\u5c0f\uff0c\u4f46\u6570\u5343\u4e2a\u5fae\u578b\u5f71\u54cd\u8005\u805a\u96c6\u5728\u4e00\u8d77\u53ef\u4ee5\u6210\u4e3a\u4e00\u80a1\u975e\u5e38\u5f3a\u5927\u7684\u529b\u91cf\u3002\u90a3\u4e48\uff0c\u4e00\u4e2a\u54c1\u724c\u5982\u4f55\u540c\u65f6\u63a5\u89e6\u5230\u5982\u6b64\u591a\u7684\u5f71\u54cd\u8005\u5462\uff1f\u6839\u672c\u6ca1\u6709\u529e\u6cd5\u5355\u72ec\u8054\u7cfb\u4ed6\u4eec\u6bcf\u4e2a\u4eba\u5e76\u4e3a\u4ed6\u4eec\u6240\u6709\u4eba\u63d0\u4f9b\u4e2a\u6027\u5316\u5185\u5bb9\u3002<\/span><\/p>\n<p>\u6240\u4ee5\u4f60\u53ef\u80fd\u66fe\u7ecf\u60f3\u8fc7\uff0c\u4f46\u73b0\u5728\u4e0d\u4f1a\u4e86\u3002\u8fd9\u5c31\u662f Emaze \u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u6211\u4eec\u83b7\u5f97\u4e13\u5229\u7684\u81ea\u52a8\u8bbe\u8ba1\u6280\u672f\u4e3a\u51c6\u5907\u5c31\u7eea\u7684\u4eba\u4eec\u521b\u5efa\u4e86\u5b8c\u6574\u7684\u5b9a\u5236\u54c1\u724c\u7f51\u7ad9\u3002\u6211\u4eec\u7684 Automaze \u5de5\u5177\u53ef\u8ba9\u7528\u6237\u9009\u62e9\u81ea\u5df1\u559c\u6b22\u7684\u8bbe\u8ba1\uff0c\u5e76\u5728\u51e0\u79d2\u949f\u5185\u751f\u6210\u81ea\u5df1\u7684\u5b9a\u5236\u54c1\u724c\u7f51\u7ad9\u3002\u6211\u4eec\u7684\u6d3b\u52a8\u63a8\u5e7f\u5de5\u5177\u4f7f\u54c1\u724c\u53ea\u9700\u70b9\u51fb\u51e0\u4e0b\u5373\u53ef\u63a5\u89e6\u5230\u6570\u767e\u4e07\u6d88\u8d39\u8005\uff0c\u4ece\u800c\u4e3a\u4e0e\u5404\u4e2a\u5c42\u9762\u7684\u5f71\u54cd\u8005\u5efa\u7acb\u8054\u7cfb\u63d0\u4f9b\u4e86\u65e0\u6570\u65b0\u7684\u673a\u4f1a\u3002<\/p>\n<figure id=\"attachment_14101\" aria-describedby=\"caption-attachment-14101\" style=\"width: 662px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/emaze.me\/mbgenerator\"><img decoding=\"async\" class=\"wp-image-14101\" src=\"https:\/\/www.emaze.com\/wp-content\/uploads\/2019\/02\/mb-generator.jpg\" alt=\"\u6885\u8d5b\u5fb7\u65af\u00b7\u5954\u9a70 emaze \u7f51\u7ad9\u751f\u6210\u5668\" width=\"662\" height=\"457\" \/><\/a><figcaption id=\"caption-attachment-14101\" class=\"wp-caption-text\">\u4ee5\u4e0b\u662f\u4f7f\u7528 Automaze \u5b8c\u6210\u7684\u54c1\u724c\u6d3b\u52a8\u793a\u4f8b\u3002\u6d88\u8d39\u8005\u53ef\u4ee5\u9009\u62e9\u81ea\u5df1\u559c\u6b22\u7684\u8f66\u8f86\uff0c\u5e76\u81ea\u52a8\u751f\u6210\u81ea\u5df1\u7684\u5b9a\u5236\u54c1\u724c\u7f51\u7ad9\uff0c\u5176\u4e2d\u5305\u542b\u81ea\u5df1\u7684\u7167\u7247\u3001\u89c6\u9891\u548c\u5185\u5bb9\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u4ee5\u4ed6\u4eec\u559c\u6b22\u7684\u54c1\u724c\u548c\u6c7d\u8f66\u7684\u80cc\u666f\u548c\u8bbe\u8ba1\u4e3a\u80cc\u666f\u3002<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 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