{"id":14196,"date":"2019-07-03T08:01:48","date_gmt":"2019-07-03T08:01:48","guid":{"rendered":"http:\/\/www.emaze.com\/?p=14196"},"modified":"2023-06-28T16:02:54","modified_gmt":"2023-06-28T16:02:54","slug":"macro-influenciador-micro-influenciador-a-nova-equacao-para-o-sucesso","status":"publish","type":"post","link":"https:\/\/www.emaze.com\/ar\/\u0627\u0644\u0645\u0624\u062b\u0631\u0627\u062a-\u0627\u0644\u0643\u0644\u064a\u0629\/","title":{"rendered":"\u0627\u0644\u0645\u0624\u062b\u0631\u0627\u062a \u0627\u0644\u0643\u0644\u064a\u0629 - \u0627\u0644\u0645\u0624\u062b\u0631\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 = a nova equa\u00e7\u00e3o para o sucesso"},"content":{"rendered":"

Levante sua m\u00e3o se sua marca est\u00e1 tuto problemas para obter visualiza\u00e7\u00f5es em seu conte\u00fado ao usar o marketing de effect\u00eancia! <\/span>Acredite ou n\u00e3o \u060c a maioria das marcas poderiam usar alguns enfeites neste Departamento.<\/span><\/i><\/p>\n

<\/p>\n

Marketing de Influ\u00eancia \u00e9 Marketing for Influenciadores<\/b><\/h2>\n

Atualmente\u060c mais conte\u00fado est\u00e1 Sendo criado do que nunca por empresas de todos os tamanhos. Como voc\u00ea viu em nossa \u00faltima postagem sobre Infenciadores\u060c eles s\u00e3o indiv\u00edduos que produzem conte\u00fado que tem a capacidade de infenciar o comportamento de seus "seguidores". \u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 marcas<\/span><\/p>\n

\u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0641\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0623\u0645\u0631 \u0645\u0647\u0645\u064b\u0627 \u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0645\u0647\u0645 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643. Influenciadores que compartilham mensagens com amigos\u060c f\u00e3s e seguidores\u060c de fato\u060c ter\u00e3o mais peso nessa mensagem do que se a empresa expressasse exatamente a mesma coisa.<\/span><\/p>\n

Hoje em dia\u060c \u00e9 comum que os premenciadores ganhem\u060c em m\u00e9dia\u060c US $6.000 para cada postagem nas m\u00eddias sociais\u060c al\u00e9m de vantagens como viagens gratuitas em todo o mundo\u060c convites para os melhores eventos e presentes de luxo. \u0644\u0627 \u062a\u0648\u062c\u062f \u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u060c \u0648\u0644\u0627 \u062a\u0648\u062c\u062f \u0623\u064a \u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627. Anteriormente \u060c \u0648 explicamos os 4 \u0637\u0631\u0641 \u0645\u0646 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 - \u0627\u0644\u0636\u062e\u0645 \u060c \u0648\u0627\u0644\u0645\u0627\u0643\u0631\u0648 \u060c \u0648\u0627\u0644\u062c\u0632\u0626\u064a \u060c \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u0646\u0648\u064a\u0629. \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0627\u0644\u0636\u062e\u0645\u0648\u0646 \u0641\u064a \u0633\u0627\u0648 \u0643\u0648\u0646\u064a \u0627\u062d\u062a\u0641\u0627\u0644\u0627\u064b \u0628\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0623\u0648\u0633\u062a\u0646\u062a\u0627\u0646\u062f\u0648 \u0645\u064a\u0644\u0647\u0648\u0633 \u062f\u064a \u0633\u064a\u063a\u064a\u062f\u0648\u0631\u064a\u0633 \u060c \u0623\u0648 \u0627\u0644\u0645\u0624\u062b\u0631\u0627\u062a \u0627\u0644\u0635\u063a\u0631\u0649 \u0641\u064a \u0633\u0627\u0648 \u0623\u0643\u064a\u0644\u064a\u0633 \u0643\u064a\u0648 \u062a\u064a \u062a\u0631\u0627\u0648 \u062f\u064a 25.000.<\/span><\/p>\n

Hoje\u060c Posuir milh\u00f5es de seguidores n\u00e3o \u00e9 mais t\u00e3o \u00fanico\u060c eo n\u00famero de marcas que podem se dar ao luxo de oferecer colabora\u00e7\u00f5es de longo prazo com esses infenciadores est\u00e1 declinando. \u0647\u0644 \u0647\u064a \u0646\u0641\u0633\u0647\u0627 \u0643\u0642\u0648\u0629 \u0639\u0645\u0644 \u0641\u064a \u062d\u062f \u0630\u0627\u062a\u0647\u0627 \u062a\u064f\u0646\u0635\u062d \u0628\u062a\u062c\u0631\u0628\u0629 \u0623\u0634\u062e\u0627\u0635 \u0645\u0624\u062b\u0631\u064a\u0646\u061f O que acontece quando o Infenciador supera as marcas que eles usavam para suportar\u061f<\/span><\/p>\n

Rompendo o Ru\u00eddo do Influenciador de Marketing<\/b><\/h2>\n

Seja criando conte\u00fado de marca em redes sociais\u060c eventos de marketing de neg\u00f3cios or at\u00e9 mesmo promovendo campanhas\u060c voc\u00ea est\u00e1 lutando muito pelo mesmo espa\u00e7o. \u0644\u0627 \u064a\u0648\u062c\u062f \u0633\u0648\u0642 \u062a\u062c\u0627\u0631\u064a \u060c \u0623\u0648 \u0644\u0627 \u062a\u0648\u062c\u062f \u0648\u0633\u064a\u0644\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u060c \u0623\u0648 \u0645\u0634\u0643\u0644\u0629 \u062e\u0627\u0635\u0629 \u060c \u0623\u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/p>\n

Isso tamb\u00e9m tem a ver com algoritmos de redes sociais. H\u00e1 algumas coisas que impedem que os usu\u00e1rios recebam conte\u00fado deerminada marca\u060c como se eles thinkassem seguidores fantasmas - algu\u00e9m que segue a p\u00e1gina\u060c mas n\u00e3o interage - n\u00e3o Receber\u00e1 conte\u00fado\u060c mesmo que seja patrocinado.<\/span><\/p>\n

\u0644\u0627 \u062a\u0648\u062c\u062f \u0644\u062d\u0638\u0629 \u060c \u062a\u0648\u062f\u0627\u0633 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0645\u0628\u0627\u062f\u0626 \u0645\u0646\u0635\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0633\u0627\u0648 \u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0623\u0645 \u062c\u0627\u0631\u062f\u064a\u0645 \u0641\u064a\u0634\u0627\u062f\u0648. Uma vez que as marcas Investem em uma plataforma de m\u00eddia social espec\u00edfica\u060c todo o conte\u00fado patrocinado aparecer\u00e1 apenas nessa m\u00eddia social espec\u00edfica. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0625\u0644\u0649 \u062d\u062f \u0643\u0628\u064a\u0631 \u0625\u0644\u0649 \u062d\u062f \u0643\u0628\u064a\u0631 \u060c \u0644\u0627 \u062a\u0648\u062c\u062f \u0642\u0646\u0627\u0629 \u0623\u0648 \u0645\u0627 \u064a\u0633\u0645\u0649 \u0628\u0644\u0627\u062a\u0627\u0641\u0648\u0631\u0645\u0627 \u0644\u0644\u062a\u0631\u0627\u062c\u0639 \u0639\u0646 \u0627\u0644\u062a\u0631\u0627\u062c\u0639. J\u00e1 vimos isso da maneira como as pessoas migraram do Facebook para o Instagram\u060c \u0623\u0648 usu\u00e1rios do Twitter migraram para o Mastodon. Se algo falhar em um canal espec\u00edfico\u060c as marcas precisar\u00e3o se engajar em engajar os usu\u00e1rios em uma nova plataforma\u060c basicamente come\u00e7ando do zero.<\/span><\/p>\n

O Marketing para Influenciadores est\u00e1 qui para ficar<\/b><\/h2>\n

As empresas est\u00e3o se tornando mais espertas ao Executar campanhas com Infenciadores. No come\u00e7o\u060c eles allowiam que os Influenciadores postassem o que quisessem\u060c desde que mencionasse a marca. \u0625\u064a\u0644\u064a\u0633 \u0628\u064a\u0631\u0633\u064a\u0628\u0631\u0627\u0645 \u0623\u063a\u0648\u0631\u0627 \u0643\u064a\u0648 \u0644\u064a\u0633\u062a \u0643\u0630\u0644\u0643 \u0623\u064a \u0645\u064a\u062a\u0648 \u0625\u064a\u0641\u064a\u0643\u0627\u0632. Sabe-se que os Influenciadores deletam as mensagens de marca no final do dia ou postam uma mensagem dos Competidores no dia seguinte. Isso enfraquece a efic\u00e1cia das campanhas anteriores.<\/span><\/p>\n

Na maioria das vezes\u060c os n\u00edveis de engajamento tamb\u00e9m n\u00e3o s\u00e3o suficientes. \u062d\u062f\u0650\u0651\u062f \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 1 \u0645\u0631\u0627\u062a \u0639\u062f\u064a\u062f\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u062a\u0648\u0642\u0641 6.000 \u0645\u0642\u0644\u062f\u0629 \u0645\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u060c \u0623\u0648 \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u0623\u0648 \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c Eles entendem em termos de como est\u00e3o gastando seu or\u00e7amento e qual \u00e9 o retorno do Investimento (ROI).<\/span><\/p>\n

Quando os mega Infenciadores promovem campanhas de marca nas redes sociais\u060c nem sempre s\u00e3o bem recebidos\u060c j\u00e1 que os mega effectenciadores n\u00e3o t\u00eam um relacionamento pr\u00f3ximo com seus seguidores. Eles s\u00e3o seguidos por seu status de celebridade ou conte\u00fado interessante\u060c mas \u00e9 um relacionamento de estrela-f\u00e3 no m\u00e1ximo. Os usu\u00e1rios tamb\u00e9m entendem a Diferen\u00e7a entre quando os Influenciadores est\u00e3o postando conte\u00fado real\u060c em oposi\u00e7\u00e3o aos posts de "propaganda". Quanto mais an\u00fancios publicam um Infenciador\u060c menos Reais eles se tornam\u060c afetando seu engajamento e effecto.<\/span><\/p>\n

\u062a\u0633\u0645\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u062c\u064a\u0627 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u0645\u0635\u062f\u0627\u0642\u064a\u0629 RP (Rela\u00e7\u00f5es P\u00fablicas) de terceiros \u060c o posicionamento de an\u00fancios convencionais ea pot\u00eancia incompar\u00e1vel do bom e velho boca-a-boca. Ao mesmo tempo\u060c as marcas se aproximam de informa\u00e7\u00f5es reais\u060c como a opini\u00e3o do cliente\u060c e ainda ret\u00eam algum contole criativo sobre a mensagem. O Marketing de Inf\u00e9ncia n\u00e3o \u00e9 uma\u0633\u062a\u0631\u00eancia\u060c mas cont\u00e9m desafios que podem ser facilmente negligenciados e dif\u00edceis de adotar.<\/span><\/p>\n

Transforme Seguidores em Embaixadores<\/b><\/h2>\n

\u0643\u0645\u0627 marcas rechecem que seus f\u00e3s e seguidores as Admiram\u060c a seus produtos\u060c servi\u00e7os e marcas. Nas redes sociais\u060c os usu\u00e1rios gostam de postar e compartilhar suas opini\u00f5es e amor pelas marcas favitas de v\u00e1rias maneiras. Cada um far\u00e1 isso de maneira a Representativear seus relacionamentos com uma marca. \u0643\u0645\u0627 empresas podem alcan\u00e7ar Instantaneamente seus effectenciadores de destino e lev\u00e1-los a impulsionar sua marca.<\/span><\/p>\n

Descobrimos uma maneira de oferecer \u0627\u0644\u0645\u0648\u0627\u0631\u062f criativos ilimitados\u060c propriedade de dados\u060c novos canais de publicidade e comunica\u00e7\u00e3o e acesso a valiosos im\u00f3veis digitais e novos canais de Distribui\u00e7\u00e3o. O Automaze \u00e9 a nossa ferramenta de intelig\u00eancia Artificial que gera automaticamente sites personalizados com design profissional. \u0645\u0627\u0633 \u0643\u0648\u0645\u0648 \u0643\u0645\u0627 marcas podem expandir sua estrat\u00e9gia de publicidade com as solu\u00e7\u00f5es Emaze Influencer Marketing\u061f Escolha entre milhares de Influenciadores sociais encontrando os que t\u00eam o p\u00fablico-alvo da marca e transforme-os em embaixadores. \u0645\u0627\u0633 \u0643\u0648\u0645\u0648\u061f \u0627\u0644\u062d\u0627\u0636\u0631\u0648\u0646 \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u060c \u0643\u0648\u0645 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a.<\/span><\/p>\n

E por que as marcas deveriam usar isso\u061f Marcas com partos ou qualquer base de f\u00e3sesentente (marcas de luxo\u060c entretenimento\u060c times esportivos) podem utilizar canais de publicidade direta entre eles eus \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629\u060c construir relacionamentos sensativos com seus f\u00e3s\u060c acessar dados-chavere e seuslises segobimo \u060c mas n\u00e3o menos importante\u060c as marcas ganhar\u00e3o valiosos propriedades digitais para publicidade e marketing. Influenciadores agora teriam seu pr\u00f3prio lugar na Internet que \u00e9 o lar de todos os seus feeds de m\u00eddia social e outros conte\u00fados. \u0634\u0627\u0631\u0643 \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u2026 e\u060c enquanto Participam\u060c Observam tamb\u00e9m o canal de branding ou de Distribui\u00e7\u00e3o colocado pela marca que lhes presenteou o modelo.<\/span><\/p>\n

\u0627\u0633\u062a\u0643\u0634\u0641 \u0623\u0641\u0636\u0644 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646. Envie-nos um \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0641\u0642\u0631\u0629 <\/span>sales@emaze.com.<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Levante sua m\u00e3o se sua marca est\u00e1 tuto problemas para obter visualiza\u00e7\u00f5es em seu conte\u00fado ao usar o marketing de effect\u00eancia! Acredite ou n\u00e3o \u060c a maioria das marcas poderiam usar alguns enfeites neste Departamento.<\/p>","protected":false},"author":1,"featured_media":26997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-14196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts\/14196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/comments?post=14196"}],"version-history":[{"count":1,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts\/14196\/revisions"}],"predecessor-version":[{"id":27122,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts\/14196\/revisions\/27122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/media\/26997"}],"wp:attachment":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/media?parent=14196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/categories?post=14196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/tags?post=14196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}