{"id":14147,"date":"2019-04-17T14:06:47","date_gmt":"2019-04-17T14:06:47","guid":{"rendered":"http:\/\/www.emaze.com\/?p=14147"},"modified":"2023-07-17T11:35:35","modified_gmt":"2023-07-17T11:35:35","slug":"the-rise-of-ott","status":"publish","type":"post","link":"https:\/\/www.emaze.com\/ar\/\u0635\u0639\u0648\u062f-\u0623\u0648\u062a\/","title":{"rendered":"\u0638\u0647\u0648\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 OTT (\u0627\u0644\u0623\u0639\u0644\u0649) \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 OTT \u060c \u0648\u0647\u0648 \u0638\u0627\u0647\u0631\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0633\u0648\u0642 \u0628\u062b \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u060c \u0648\u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n<p><!--more--><\/p>\n<h2>\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a over-the-top (OTT)\u061f<\/h2>\n<p>\u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646\u0643 \u0633\u0645\u0639\u062a \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u0648 \u062d\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 Netflix \u0648 HBO Go \u0648 Roku. \u0644\u0643\u0646 \u0647\u0644 \u062a\u0639\u0631\u0641 \u0628\u0627\u0644\u0636\u0628\u0637 \u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0623\u0648 \u0645\u0627 \u0633\u0628\u0628 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u0646\u062d\u0646 \u0645\u062a\u062d\u0645\u0633\u0648\u0646 \u0644\u0634\u0631\u062d \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0631\u0627\u0621 \u062a\u0644\u0643 \u0627\u0644\u0628\u0631\u0627\u0645\u062c.<\/p>\n<p>\u064a\u0631\u0645\u0632 OTT \u0625\u0644\u0649 &quot;over-the top&quot; \u060c \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0644\u0648\u0635\u0641 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0645\u062d\u062a\u0648\u0649 \u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a (\u0635\u0648\u062a\u064a \u060c \u0645\u0631\u0626\u064a \u060c \u0625\u0644\u062e ...) \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u060c \u062f\u0648\u0646 \u0645\u0637\u0627\u0644\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0645\u062f\u0641\u0648\u0639. (\u0643\u0628\u0644 \u0645\u062a\u062d\u062f \u0627\u0644\u0645\u062d\u0648\u0631 \u0623\u0648 \u0634\u0628\u0643\u0629 \u0623\u0637\u0628\u0627\u0642 \u0641\u0636\u0627\u0626\u064a\u0629). \u0644\u0630\u0644\u0643 \u060c \u062a\u0645\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 &quot;\u0641\u0648\u0642&quot; \u0635\u0646\u062f\u0648\u0642 \u0643\u0628\u0644 \u0648\u064a\u062a\u0645 \u062a\u0633\u0644\u064a\u0645 \u0643\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p>\n<p>\u0636\u0645\u0646 \u0647\u0630\u0627 \u060c \u0646\u0631\u064a\u062f \u0623\u0646 \u0646\u0648\u0636\u062d \u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641 OTT \u0625\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0646\u0645\u0627\u0630\u062c \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629:<\/p>\n<p>1.SVOD - \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 (\u0645\u062b\u0627\u0644: Netflix)<br \/>\n2. AVOD - \u062e\u062f\u0645\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0648\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (\u0645\u062b\u0627\u0644: Crackle)<br \/>\n3. TVOD - \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0645\u062d \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0623\u062c\u0632\u0627\u0621 \u0641\u0631\u062f\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u062a\u0642\u0648\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0625\u0645\u0627 \u0644\u0627\u0633\u062a\u0626\u062c\u0627\u0631 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0623\u0648 \u0634\u0631\u0627\u0626\u0647\u0627 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: iTunes \u0648 Vimeo \u0648 Google Play)<\/p>\n<h2>\u0625\u0639\u0644\u0627\u0646\u0627\u062a OTT: \u0627\u063a\u062a\u0646\u0627\u0645 \u0627\u0644\u0641\u0631\u0635\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0627\u0644\u064a ... \u0648\u0645\u0627 \u0628\u0639\u062f\u0647!<\/h2>\n<p>\u0627\u0644\u0622\u0646 \u0628\u0639\u062f \u0623\u0646 \u0641\u0647\u0645\u062a \u0645\u0627\u0647\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 OTT \u0648\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0639\u0647 \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0631\u0649 \u0643\u064a\u0641 \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646\u0647 \u0643\u0623\u062f\u0627\u0629 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0647\u0645.<\/p>\n<p>\u0648\u0641\u0642\u064b\u0627 \u0644\u0640 Zype \u060c &quot;\u062a\u0648\u0641\u0631 OTT \u0644\u0645\u0627\u0644\u0643\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621 \u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0639 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629.&quot; \u0644\u0630\u0644\u0643 \u0646\u062d\u0646 \u0646\u0641\u0647\u0645 \u0623\u0646 \u0634\u0631\u0643\u0629 OTT \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062a\u062a\u0637\u0644\u0628 \u0631\u0633\u0627\u0644\u0629 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\u062a\u062c\u0631\u0628\u062a\u0647\u0645&quot;.<\/p>\n<p>\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0637\u0644\u0628 \u0645\u0646\u0635\u0629 OTT \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062a\u062e\u0635\u064a\u0635\u0647\u0627. \u0644\u0630\u0644\u0643 \u060c \u062a\u062f\u0631\u0643 Emaze \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 OTT \u064a\u0639\u062f \u0645\u0643\u0633\u0628\u064b\u0627 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&quot;\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u062a\u0644\u064a\u0641\u0632\u064a\u0648\u0646 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u062a\u062e\u0635\u064a\u0635 \u0645\u0634\u0627\u0647\u062f\u062a\u0647\u0645 \u062d\u0633\u0628 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a.&quot;<\/span><span style=\"font-weight: 400;\"> - \u0623\u0645\u0627\u0646 \u0643\u0648\u0645\u0627\u0631 (\u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0645\u0624\u0633\u0633 \u0648\u0627\u0644\u0631\u0626\u064a\u0633 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\u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 \u0631\u0628\u0637 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647\u0627 \u0648\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062e\u062f\u0645\u0629 Automaze \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0648\u0644\u062f \u062a\u0644\u0642\u0627\u0626\u064a \u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \/ \u0623\u0644\u0628\u0648\u0645\u0627\u062a \u0627\u0644\u0635\u0648\u0631 \u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0625\u062f\u062e\u0627\u0644 \u062d\u0633\u0627\u0628 Instagram \u0623\u0648 Facebook \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0645\u0641\u0636\u0644 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\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14150 alignnone\" src=\"https:\/\/www.emaze.com\/wp-content\/uploads\/2019\/04\/blog-post-screenshot.jpg\" alt=\"\" width=\"567\" height=\"431\"><\/p>\n<p><b>\u0647\u0644 \u0623\u0646\u062a \u0645\u0647\u062a\u0645 \u0628\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062d\u0644\u0648\u0644 OTT \u0645\u0646 Emaze \u0644\u0639\u0645\u0644\u0643\u061f \u0627\u062a\u0635\u0644 \u0628\u0646\u0627 <\/b><a href=\"https:\/\/www.emaze.com\/ar\/social-influencers\/advertisers\/\"><b>\u0647\u0646\u0627<\/b><\/a><b> \u0623\u0648 \u0645\u0631\u0627\u0633\u0644\u062a\u0646\u0627 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0644\u0649 <\/b><a href=\"mailto:sales@emaze.com\"><b>sales@emaze.com<\/b><\/a><b>.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 OTT \u060c \u0648\u0647\u0648 \u0638\u0627\u0647\u0631\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0633\u0648\u0642 \u0628\u062b \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u060c \u0648\u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>","protected":false},"author":1,"featured_media":26997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-14147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts\/14147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/comments?post=14147"}],"version-history":[{"count":1,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts\/14147\/revisions"}],"predecessor-version":[{"id":27129,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/posts\/14147\/revisions\/27129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/media\/26997"}],"wp:attachment":[{"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/media?parent=14147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/categories?post=14147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emaze.com\/ar\/wp-json\/wp\/v2\/tags?post=14147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}