Jun 4 2020

Pitch your startup successfully to investors during the Coronavirus pandemic

by Milena Farber

Companies are supporting the fight against Coronavirus with funds, equipment, and new technologies. Having problems getting investors and potential clients to believe in you and your company. Get to know how to write a great script that will get everyone’s attention.

New Game. New Rule!

There’s no escaping it. The news cycle has been taken over by news related to the novel coronavirus, or COVID-19 as it’s officially known in medical circles. 

As a global health crisis goes, the coronavirus is already on the verge of bringing entire countries, economies, and companies to their knees. That shows a unique set of problems for those communications professionals charged with drumming up interest in their brands. 

The spread of the coronavirus is forcing many tech brands to rethink their PR, Marketing, and Sales strategy. The solution, however, is to not let the constant pessimism keep you paralyzed and watching from the sidelines. To keep relevant and stay top-of-mind among customers and investors, companies need to discover authentic ways to relate themselves to the pandemic. 

Here are some ideas to focus on as you seek to pitch your business during the pandemic.

Innovation –  Startup Pitch is important

Showing how your business is affecting the economy at the national and local levels is an important way to approach the media during this time. 

Selling a business to an investor is usually the most decisive moment in an entrepreneur’s professional life. In a matter of minutes or even seconds, a manager must persuade investors that they, and their startup, are a bet worth taking—a hard task within the high-pressure, high-competition field of investment capital.

The significance of planning a good and innovative pitch is more than just getting a foot in the investment. It also helps young entrepreneurs pinpoint exactly what their company does, why they’re different from the competition, and where they want to take it next. “It doesn’t matter how innovative, well-thought-out or potentially profitable your product idea is–if you can’t attract investors to your startup, your business will face serious difficulty scaling up and achieving wide-spread success. Of course, raising capital presents a unique set of challenges that many startups struggle with”. You need to show them that investing in your startup is likely to provide them with a good return on their investment. 

Adaption – Are you ready to pitch?

Another way to pitch during a prolonged crisis is by using an adaptation angle. As the virus starts to shape how communities and companies work, everyone will want to capture real stories or consume information in a different way. 

An article on NBCNews.com explained how K-12 schools are being prepared for this event and the ways teachers have to educate kids remotely for an extended period of time. In truth, this story is a part adaptation, part innovation. What it does well provides insights on how students, teachers, and parents will all be forced to adapt to sudden school closure.

Back to the business adaption, as the competition for investors’ attention continues to grow, we listed some key tips to maximize chances of winning over investors when pitching your startup:

  1. Add a story

Utilize the time to show your investors the narrative behind your company. This storytelling technique will make your pitch much more significant and interesting to your audience. If they need hard information, they can always ask you for it.

  1. Let potential investor experience your product or service first-hand

Share with the investors the peculiar features of your product to let them comprehend it and experience it first-hand. Images or screenshots of your product can make it more tangible, but if possible, giving your audience handle the product or try out a live demo can increase your impact.

  1. Manage your timing well

Optimize your time during the actual pitch because the time is critical. Short pitches disappoint investors more than the ones that go too long; at the same time, you don’t want to waste the time you have by running short. Set the time frame for your pitch or your prospective investor does stay within the time allotted and pace your presentation so that you aren’t stuck rushing at the end. Keep your pitch simple but at the same time focused. Don’t forget to leave some minutes for questions. You must recognize that a conversation is needed if someone wants to invest in your startup. 

  1. Prepare yourself for any claims

Constantly have in mind that any affirmations you make in your presentation (concerning your target customers, financial information, marketing strategy, or anything else), –need to have satisfactory support. Weak answers will ruin your efforts to convince investors that you understand your business and that you’ll be able to provide them with a return on their investment.

Finding Angles Helps Reputations

The solution to pitching a corporate citizenship story in an environment of worry and anxiety is to find an angle that both fits the needs of the moment and benefits your company’s reputation.

Let’s take Emaze as an example: Emaze, an online creative platform has received plenty of messages over the last few months for a variety of requests . One knock against the situation? 

Earlier March the company announced it would offer its EDU users (teachers, students or any educational organizations) 60 days FREE of charge to the platform for as many premium licenses as users need. Emaze earned them positive feedback from professionals all over the world. This ‘change of heart’ shows the chance other company’s might have to do the right thing in a crisis and, if any, begin to restore faith in its brand.

So you’ve got an unusual idea that is gonna make you the next Bill Gates. But every investor you pitch to fails to understand why your big idea is so unique. You try to explain all the important details but their eyes just glaze over. Here is the thing! The second you start arguing with investors or customers their stop stopwatch stop ticking. You got 90 seconds max before they simply get you off. Is there some mysterious way around this mental block? You’d better believe there is!

Personalize Your Pitch for Every Investor at Emaze!

Emaze is a creative and super-engaging way to keep investors and customers’ attention through your entire pitch. We provide powerful animations that easily combine with your audience, showing them exactly why your business deserves their attention and their money. If they want further proof that you’re a business owner, let them know that you have designed an incredible pitch for 2% of the cost it would have run you to outsource to a professional or animated studio.

A pitch deck is a short document that can take the form of visual presentation, report, video, or printed booklet. You can use one or all of them at the same time. A good pitch deck should take no more than 20 minutes to hear, watch, or read. After the investors have studied it, the Q&A (interview) session will begin. 

A common pitch deck consists of several parts: 

  1. Names and idea title
  2. Team and their skills
  3. The problem you are going to solve (integrate customer study)
  4. Your solution 
  5. Product description (show a prototype if possible) 
  6. Competitive advantages 
  7. Business model
  8. Market size and overview, market adoption 
  9. Competitors
  10. Financials, investing terms
  11. Contacts 

To present your idea and its execution strategy effectively, adjust your basic pitch deck with personalized details. For example, you can integrate a prototype showcase into your pitch, where the app prototype will be somehow related to the personalities you are pitching an idea to or their areas of business. Use our website templates to show the prototype. 

Remember that a pitch is an oral genre, and also that your listeners are primarily people. Make your pitch lively with Zoom or Google Hangouts, present your Emaze content during the conversation, and gain credibility throughout the pitch interview.

Bring out the awesomeness in your business with Emaze designs.